Emma Gao (高源), chief winemaker at Silver Heights (Image: Silver Heights)
The Future Of Wine In China (Part 1) -- Jing Daily
Despite some headline-catching news, China’s wine market remains at an early stage of development. While this gives market participants an unprecedented opportunity to shape it to their advantage, it also increases the level of uncertainty under which key decisions must be made.
In this column, I highlight some of the key factors shaping China’s wine market, as well as its domestic wine industry. Some of these are global in nature; i.e., they have been influencing the industry in other markets and are likely to be felt in China, although potentially in a different way and at a different pace. Others are more local, rooted in China’s particular stage of market evolution and relationship with wine.
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Editor: Part two is here.
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