Only Sparkling Wines Produced In Champagne Can Use The Name In China

China Recognises That Not All Bubbly Is Champagne -- France 24

Beijing said Tuesday that only sparkling wines produced in Champagne can use the name in China, giving the region's wine makers a long sought after victory in its bitter battle to stop the name from being abused.

Wine makers in France’s Champagne region have long toiled to educate consumers worldwide that not all bubbly is champagne, but here’s news they can finally drink to: China has said it will limit the champagne label to wines produced in the world-famous French region.

The new recognition comes as a major success for the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association comprised of grape growers and wine makers from the Champagne region, who have campaigned to safeguard their product from being confused with other types of sparkling wine.

In other words, it isn’t champagne unless it was made in Champagne.

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My Comment: China has a huge counterfeiting problem when it comes to wine .... but this is still a positive step for China and the industry.