Half Of All Wine Customers Stick To Just Four Favorite Wine

Photo: Men are twice as likely than women to buy a wine after seeing it on a TV programme

4,000 Grapes To Choose From... But We Stick To Four Wines Because We Don't Know What Else To Choose -- Daily Mail

If the choice of wines in the supermarket leaves you feeling a little overwhelmed, you’re not alone.

According to new research, almost half of us stick to a repertoire of just four favourite wines because we don’t know what else to choose.

Even though there are more than 4,000 distinct grape varieties, research by Asda revealed that 46 per cent of us won’t try new wines for fear of wasting money on something we might not like.

A quarter said they are too scared to experiment for fear of embarrassment.

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Editor: The top four wines stay-safe shoppers are most likely to drink are Merlot, Cabernet Sauvignon, Pinot Grigio and Chardonnay, with each being the favourite of more than 60 per cent of respondents.