Half Of All Wine Customers Stick To Just Four Favorite Wine

Photo: Men are twice as likely than women to buy a wine after seeing it on a TV programme

4,000 Grapes To Choose From... But We Stick To Four Wines Because We Don't Know What Else To Choose -- Daily Mail

If the choice of wines in the supermarket leaves you feeling a little overwhelmed, you’re not alone.

According to new research, almost half of us stick to a repertoire of just four favourite wines because we don’t know what else to choose.

Even though there are more than 4,000 distinct grape varieties, research by Asda revealed that 46 per cent of us won’t try new wines for fear of wasting money on something we might not like.

A quarter said they are too scared to experiment for fear of embarrassment.

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Editor: The top four wines stay-safe shoppers are most likely to drink are Merlot, Cabernet Sauvignon, Pinot Grigio and Chardonnay, with each being the favourite of more than 60 per cent of respondents.

America's Top Wine Seller

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Costco's Wine Buyer Doesn't Think Wine Is Different Than Toilet Paper -- Eater

The most powerful wine buyer in the world, Costco's lead wine buyer Annette Alvarez-Peters doesn't understand why wine is any different than toilet paper. Last night CNBC ran a special called "The Costco Craze: Inside The Warehouse Giant," which featured Alvarez-Peters in what might as well have been a six-minute segment on wine ignorance. Here's a preview:

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My Comment: I do not buy my wine from Costco.

Hong Kong Drinks The Most Wine In Asia

Hong Kong Drinks the Most Wine in Asia -- Wall Street Journal

Who’s the thirstiest in Asia? Hong Kongers, by a wide margin.

A new survey commissioned by French trade group Vinexpo and conducted by International Wine & Spirit Research showed that the average Hong Konger downed far more wine than anybody else on the continent. In 2010, the most recent year studied, a typical Hong Kong resident drank 4.7 liters of wine, the equivalent of 6.3 bottles. That figure is double the average consumption of Japan and Singapore and more than quadruple the 1.1 liters drunk per capita in China during the same period.

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My Comment: The Asian wine conventions and exhibitions are flocking to Hong Kong (see above video) .... the money and drinkers are there. But here is a prediction .... in a few years the focus will be on Shanghai and Chinese drinkers in China itself.

Why Moscato Wine The No. 1 Wine In America

Moscato...The No. 1 Wine In America -- Wall Street Journal

Lettie Teague, wine columnist from the Wall Street Journal, takes a trip to a Union Square wine store where she explains why Moscato wine is so popular in the Unites States and why it has been for the past two years. The link is here.