Thursday, April 19, 2012

Alaska Distillery Makes Hemp-Flavored Vodka



Alaska Distillery Makes Hemp-Flavored Vodka For "Pot Day" -- Reuters

(Reuters) - Fresh on liquor store shelves, in time for an unofficial holiday celebrating marijuana use, is a new vodka distilled in Alaska with hemp seed - but it won't give drinkers a pot-induced high.

Wasilla-based Alaska Distillery this week introduced "Purgatory," which it says is the world's only vodka distilled with the seed associated with the marijuana plant.

"For 4/20, it's a great alternative because it's legal," said Bella Coley, chief operating officer for the micro-distillery.

Among cannabis users, "420" is code for consumption of the drug, and April 20 is treated as a high holiday in the subculture.

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My Comment: A smart marketing gimmick.

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