Eight Arms Cellars created Tentacles wine
These Stunning New Bottle Designs Are Revolutionizing The Wine Business -- Business Insider
When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label?
Traditionally, you're supposed to buy wine based on taste (and price). But the design world wants to change all that, the same way it's changed food and non-alcoholic beverages.
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My Comment: Some of these labels and bottle designs are awesome. Check it out.
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