A Look At Camus

Business World: Is Camus just the 5th wheel in the cognac market?

The Cognac market has long been a Hennessy brand-led field. But after Hennessy, there is a three-corner battle for 2nd place with Martell, Remy Martin and Courvoisier all selling over a million cases per year, but still less than half the volume of leader Hennessy. Not surprisingly, all these top four cognac brands belong to huge liquor corporations. Hennessy of course comes from luxury conglomerate LVMH (Moët Hennessy Louis Vuitton), Martell is from Pernod Ricard, Courvoisier from Beam Suntory, and Remy Martin from Rémy Cointreau. The 5th largest but still way behind in terms of volume is Camus, a family-run company for five generations now. The present head of the company is Cyril Camus, the 44-year-old 5th-generation descendant.

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WNU Editor: I am a Remy Martin drinker .... Camus .... had a few times but it is not for me.

Cognac History and Vineyards (Video)

The Art of Blending (Cognac)

From YouTube: Cognac has long held a reputation for being a drink consumed by old men sitting by the fireplace, perhaps with a cigar in hand. Working with the BNIC, Flow Films looked at this historic drink through a modern lens -- injecting renewed spirit into the iconic beverage. The film follows mixologists Marcos Tello and Kyle Branche who blend Cognac into cocktails, Michelin-starred chef David Féau who pairs Cognac with food, and passionate Cognac producers who are utilizing new techniques to produce the best possible product.

By giving attention to some of the smallest (Cognac Paul Giraud) and largest (Martell, Hennessy, Remy Martin) craftsmen in the region, Flow Films was able to capture an accurate portrait of Cognac production. Equally entertaining and educational, the film also takes the viewer through the entire Cognac-making process - from the vineyard, to distillation, barrel-making, aging, and, finally, to blending. Unfortunately, tasting is something you'll have to do on your own...

The Story Of Cognac At The Museum Of Cognac History (Video)

The Story Of Cognac At The Museum Of Cognac History -- RIA Novosti

The origin and history of this legendary drink is shrouded in mystery. The secrets of its recipe are passed down from generation to generation, from father to son. The purity and quality standards of this heavenly liqueur are held sacred in the wine growing Cognac region of France from where it originates. And nothing made outside the region can use the name cognac. Check the video at RIA Novosti

Louis XIII - Why It's The King Of Cognac

Drinking In Cognac Country

The public can get an inside look at cognac houses in France, including Remy Martin and its scores of massive oak blending casks. Cognac oak blending casks. Washington Post, FA BRICE DIMIE

Drinking In Cognac Country -- Star Tribune

In sniffs, swirls and sips, tradition comes alive during a tour of France's famed cognac distilleries.

Here's one thing I learned during a nine-day drink-and-dine tour of Cognac and other towns in western France: Never, ever text a photo of your sumptuous lunch to your wife when she's alone back home, working and taking care of your 8-year-old son.

To be fair to myself, it was work that took me to France last September. Plus, my wife had recently cashed in more than a decade's worth of communal frequent-flier points to take her mom on a ritzy two-week tour of Italy. I figured I had some karmic currency to burn.

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My Comment: I am drooling at the above picture .... just barrels and barrels of cognac. A must see photo gallery can be viewed here.

For Sale: 5,000 Bottles Of Vintage Cognac

Bay van der Bunt of the Netherlands shows the cognac of Croizet 1842

One Of World's Largest Private Cognac Collections On Sale -- BBC

Bay van der Bunt claims his is the world's largest and most unique private cognac collection- and he's putting it up for sale.

He started buying bottles of cognac some 40 years ago, following in the footsteps of his father and grandfather, despite the fact that he doesn't drink.

The collection in Holland includes 5,000 bottles of old spirits and liqueurs, with some dating back to the French Revolution and Napoleon Bonaparte.

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My Comment: Sighhhh ..... if I only had the money.

A Father's Day Gift From Remy Martin XO

Remy Martin XO and Thomas Lyte Gift Set for Father's Day

Remy Martin XO and Thomas Lyte Gift Set for Father’s Day -- Extra Vaganzi

Here is a chance to express your gratitude and respect to that special man for all the unconditional love and affection on Father’s Day (June 17th) – a day of commemoration and celebration dedicated to the extraordinary man in your life. Remy Martin XO , the French house’s Extra Old fine champagne cognac and Thomas Lyte, English luxury brand renowned for their leather goods and silver, have collaborated together and are launching a limited edition set ideal for Father’s Day Gift.

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My Comment: Nice gift set.

Hennessy Unveils It's Newest Advertising Campaign

Pacquiao, Scorsese, Badu Unleash ‘Wild Rabbits’ for Hennessy -- Mediabistro

Nearly a year to the day since picking up Hennessy’s creative duties, Droga5 is unleashing a new star-studded campaign for the “very special” cognac featuring boxing phenom Manny Pacquiao, legendary film director Martin Scorsese, and the “First Lady of Neo-Soul,” Erykah Badu.

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Update: Photos: Pacquiao Stars in Hennessy's Massive Campaign -- Boxingscene

New Marketing Campaign For Hennessy Cognac

An ad from the new Hennessy campaign.

Hennessy Goes ‘Wild’ For The Pursuit Of Achievement -- New York Times

Captain Ahab had his white whale. Don Quixote had his quest to restore the age of chivalry. Dorothy wanted to find a way to get home to Kansas. Now, a campaign for a Cognac seeks to celebrate aspiration and the pursuit of goals.

The campaign is for Hennessy Cognac, the best-selling brand in the United States and the world. The campaign personifies the search for success as a “wild rabbit,” asking drinkers, “What’s your wild rabbit?” before declaring: “Never stop. Never settle.”

The campaign is the brainchild of the Droga5 agency in New York, which was selected as the creative agency for Hennessy in April 2011.

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My Comment: This ad does nothing for me .... but then .... that's just me.

Most Expensive Cognac In The World Up For Sale

Most Expensive Cognac In The World Under Auction -- The Telegraph

A Dutch collector is selling some 5,000 unopened bottles of spirits worth more than £5 million, a drinks cabinet that includes the most expensive of Cognac in the world.

Among the bottles collected by Bay Van der Bunt is a 1795 Cognac made in Brugerolle that accompanied Napoleon Bonaparte on his conquests of Europe.

The hand-blown six-litre Jeroboam bottle is worth £114,500 and, said Mr van der Bunt, is "the last of its kind in the world".

"It travelled with Napoleon's army. You can just see it there lying with the others in the hay cart. After the battle – and probably before – the officers would drink from it," he told the Observer.

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My Comment: I agree .... something like that should be left for the ages. But you just know that one day such a bottle will .... eventually .... be opened.