An ad from the new Hennessy campaign.
Hennessy Goes ‘Wild’ For The Pursuit Of Achievement -- New York Times
Captain Ahab had his white whale. Don Quixote had his quest to restore the age of chivalry. Dorothy wanted to find a way to get home to Kansas. Now, a campaign for a Cognac seeks to celebrate aspiration and the pursuit of goals.
The campaign is for Hennessy Cognac, the best-selling brand in the United States and the world. The campaign personifies the search for success as a “wild rabbit,” asking drinkers, “What’s your wild rabbit?” before declaring: “Never stop. Never settle.”
The campaign is the brainchild of the Droga5 agency in New York, which was selected as the creative agency for Hennessy in April 2011.
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My Comment: This ad does nothing for me .... but then .... that's just me.
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