Robert Fuller of Deodoro Cellars in Paso Robles, Calif. holds a bottle of his 2008 cabernet sauvignon while talking about the rules and regulations that govern wine labels. Joe Johnston/San Luis Obispo Tribune/MCT
What's In A Wine Label? Notes Of Bureaucracy -- McClatchy News
WASHINGTON — Pimpnho raspberry wine is not, perhaps, everyone's picture of good taste.
Still, regulators gave the sassy beverage label out of Lodi, Calif., a go-ahead several years ago. Much tamer names, too, win approval, such as the green light that Wavelength got in January.
But when the same Paso Robles, Calif., winery that succeeded with Wavelength sought approval for "Antidote," the federal label bosses said no.
"That was knocked back, as curative claims can't be made," Deodoro Cellars owner Robert Fuller said.
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