The Bulgari Family Tries To Become A Name In Wine

Giovanni Bulgari in the Tuscan vineyard owned by his family. The Bulgaris join other famous families from the world of luxury brands, like the Cavallis and the Ferragamos, who are now producing wine. Dave Yoder for The New York Times

Bulgari Family Tries To Become A Name In Wine -- New York Times

PALAZZONE, Italy — The Bulgari name has long been associated with luxury jewelry worn by some of the most famous celebrities in the world, like Elizabeth Taylor and Julianne Moore.

But will it mean anything in the world of fine wine?

The Bulgari family does not know, but this week it will begin to find out. A new wine venture by two members of the Bulgari watch and jewelry dynasty, Paolo and Giovanni Bulgari, will release its first three wines this weekend at Vinitaly, the international wine trade fair in Verona, Italy.

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My Comment: I wish them the best.