Are The British Giving Up On Champagne?

Champagne Sales Lose Their Sparkle -- The Guardian

For the first time the British are now spending less on champagne than other sparkling wines, and it's about time too, says Oliver Thring.

Well, he wasn't going to drink anything else, and frankly, in those circumstances, neither would most of us. But Bradley Wiggins is one of a shrinking breed – the Englishman who drinks champagne. In the credit-swollen days of 2007, we spent £1bn on champagne in the UK. That figure is expected to fall to less than £700m this year, while sales of prosecco, cava and other sparkling wines are up 55% over the same period, to £720m. For the first time in this country, champagne is less popular than its rivals.

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My Comment: Champagne has always been overpriced .... that is why it is champagne.