Monday, July 30, 2012

Building A Winery In China From Scratch

Judy Leissner. Grace Vineyard

Building A Winery In China From Scratch -- Wall Street Journal

Move over baijiu, you’ve got company. With its auspicious hue and perceived health benefits, red wine is “the banquet drink of Chinese officials and businessmen,” according to Harvard Business School professor William C. Kirby.

It’s a trend that bodes well for Grace Vineyard, which Prof. Kirby profiled in a Harvard Business School case study three years ago that chronicled China’s fast-growing wine industry.

Read more ....

My Comment: The Chinese are definitely developing a taste and market for wine .... and if I was a betting man .... grace Vineyard will be a success.

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